customer loyalty

January 7, 2013

Creating Social Experiences that Customers Care About

If there’s one thing I’ve learned about designing social media experiences, it’s that they have to illustrate to audiences that we “get” them in order to engage […]
September 28, 2012

Moments That Matter…Moments That Don’t.

As consumers access more information across emerging media channels and new devices, marketers have responded by perceiving every new interaction as an available touchpoint to connect […]
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