customer insights

February 9, 2014

The Five Senses of Luxury Brand Marketing

At LEAD, we have been in the business of branding for companies of all sizes and demographics of all types. It’s far easier to understand the […]
November 26, 2012

3 Business Models for Building Systemic Innovation

It’s an overused word, and some grimace at how often it’s brought up, but innovation is once again the word of the day. And for good […]
September 28, 2012

Moments That Matter…Moments That Don’t.

As consumers access more information across emerging media channels and new devices, marketers have responded by perceiving every new interaction as an available touchpoint to connect […]