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January 7, 2013

Creating Social Experiences that Customers Care About

If there’s one thing I’ve learned about designing social media experiences, it’s that they have to illustrate to audiences that we “get” them in order to engage […]
December 7, 2012

Why Becoming A Social Business Encourages Innovation

At our recent Marketing Innovation Forum, Forrester’s Peter Burris illustrated the changing tech buyer’s journey and what that means for marketers. Following his presentation, I sat […]
November 16, 2012

How to Use Social Media to Introduce Trust Back Into Marketing

The world has a trust problem, and according to Nielsen, we marketers are a big part of it. Only 40% of consumers trust marketing content, but […]
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