case studies
July 12, 2013
It occurred to me last night that 2 months from now I will have spent 20 years in marketing. This realization brought up two different but […]
January 7, 2013
If there’s one thing I’ve learned about designing social media experiences, it’s that they have to illustrate to audiences that we “get” them in order to engage […]
November 26, 2012
It’s an overused word, and some grimace at how often it’s brought up, but innovation is once again the word of the day. And for good […]
November 16, 2012
The world has a trust problem, and according to Nielsen, we marketers are a big part of it. Only 40% of consumers trust marketing content, but […]